Privacy Policy – Good Wood

Effective Date: July 2, 2026

Good Wood s.à r.l.-S (“we,” “us,” or “our”) operates the e-commerce website www.goodwoodlu.com (the “Site”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, purchase our products, or interact with us.

Our operations are based in Luxembourg, and we process personal data in accordance with the European Union General Data Protection Regulation (GDPR) and applicable local data protection laws.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or make any purchases.

1. DATA CONTROLLER

For the purpose of the GDPR and other applicable data protection laws, the data controller responsible for your personal information is:

Good Wood s.à r.l.-S
Registered Address: 1 Um Wangelsbierg, L-7670 Reuland, Luxembourg
Telephone: +(352) 621627698
Contact Email: mossbrook@goodwoodlu.com
Website: www.goodwoodlu.com

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, you can contact us at any time using the details provided above.

2. THE TYPES OF PERSONAL DATA WE COLLECT

We collect several types of information from and about users of our Site to provide a seamless e-commerce shopping experience. This information falls into two main categories: information you provide to us directly and information we collect automatically.

A. Information You Voluntarily Provide to Us

Identity Data: Includes your first name, last name, username or similar identifier, and title.
Contact Data: Includes your billing address, delivery/shipping address, email address, and telephone numbers.
Financial Data: Includes bank account and payment card details. Note that we do not store full payment card details on our servers; these are processed securely by our third-party payment gateways.
Transaction Data: Includes details about payments to and from you, and other details of products you have purchased from us.
Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Communications Data: Includes your preferences in receiving marketing from us and your communication preferences, as well as the content of any correspondence you send to us (e.g., customer service inquiries).

B. Information We Collect Automatically

Technical Data: Includes your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
Usage Data: Includes information about how you use our website, products, and services, such as pages viewed, time spent on pages, clickstream data, and referral sources.
Cookies and Tracking Technologies: We use cookies, web beacons, tracking pixels, and other tracking technologies to collect information about your browsing activity. For more details, please see Section 10 (Cookies and Tracking Technologies).

3. HOW WE USE YOUR PERSONAL DATA (LEGAL BASES FOR PROCESSING)

We will only use your personal data when the law allows us to. Most commonly, we use your personal data under the following legal bases:

Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process your payment and deliver the products you ordered).
Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our services, prevent fraud, and maintain website security).
Compliance with Legal Obligations: Where we need to comply with a legal or regulatory obligation (e.g., keeping financial records for tax purposes).
Consent: Where you have given us explicit consent to process your data for a specific purpose (e.g., subscribing to our marketing newsletter). You have the right to withdraw consent at any time.

The table below describes specific ways we plan to use your personal data and the legal bases we rely on:

Purpose / Activity	Type of Data	Legal Basis for Processing
To register you as a new customer	Identity, Contact	Performance of a contract with you
To process and deliver your order, manage payments, fees, and charges, and collect money owed to us	Identity, Contact, Financial, Transaction	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you (e.g., notifying you about changes to our terms or privacy policy, asking you to leave a review)	Identity, Contact, Profile, Marketing and Communications	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and study how customers use our products)
To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)	Identity, Contact, Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve	Identity, Contact, Profile, Usage, Marketing and Communications, Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences	Technical, Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Identity, Contact, Technical, Usage, Profile, Marketing and Communications	(a) Necessary for our legitimate interests (to develop our products/services and grow our business) (b) Consent (where applicable for specific marketing tracks)

4. MARKETING AND CHOOSING TO OPT OUT

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

You will receive marketing communications from us if you have requested information from us, created an account, or purchased goods from us, and you have not opted out of receiving that marketing.

How to Opt Out / Unsubscribe

You can ask us to stop sending you marketing messages at any time by:

Clicking the “Unsubscribe” or “Opt-out” link at the bottom of any marketing email we send you.
Contacting us directly via email at mossbrook@goodwoodlu.com with your request.

When you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product service experience, or other mandatory transactional communications.

5. SHARING AND DISCLOSURE OF YOUR PERSONAL DATA

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. However, we may share your personal information with trusted third parties to help us operate our e-commerce business, fulfill orders, and comply with legal requirements.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may share your data with the following categories of third parties:

Service Providers (Processors): Companies that provide IT and system administration services, web hosting, cloud storage, order fulfillment, product delivery and logistics (e.g., postal services, couriers, shipping companies), and customer service support.
Payment Processors: Third-party payment gateway providers to process your payments securely. Your financial data is securely transmitted directly to these processors, and their use of your personal information is governed by their respective privacy policies.
Professional Advisers: Advisors acting as processors or joint controllers, including lawyers, bankers, auditors, and insurers based within the EU who provide consultancy, banking, legal, insurance, and accounting services.
Analytics and Marketing Partners: Third parties that provide data analytics, search engine optimization, and marketing automation tools to help us optimize our website performance and marketing campaigns.
Regulators and Authorities: Tax authorities, customs officials, regulators, law enforcement agencies, or other authorities based in Luxembourg or other relevant jurisdictions who require reporting of processing activities in certain circumstances (e.g., to prevent money laundering or tax evasion).
Corporate Transferees: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, the new owners may use your personal data in the same way as set out in this Privacy Policy.

6. INTERNATIONAL DATA TRANSFERS

Good Wood s.à r.l.-S is located in Luxembourg, and your data is primary processed and stored within the European Economic Area (EEA). However, some of our external service providers, payment processors, or cloud software platforms may be located outside the EEA (for example, in the United States). Therefore, their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe, known as the Standard Contractual Clauses (SCCs).

Please contact us at mossbrook@goodwoodlu.com if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. DATA SECURITY

The security of your personal data is highly important to us. We have put in place appropriate technical, physical, and organizational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

Some of our key security practices include:

Using secure encryption technology (such as Secure Sockets Layer / Transport Layer Security – SSL/TLS) when transmitting sensitive data, such as credit card details and personal identity information, over the internet.
Limiting access to your personal data to those employees, agents, contractors, and other third parties who have a legitimate business need to know. They will only process your personal data on our instructions, and they are subject to a strict duty of confidentiality.
Regularly monitoring our systems for potential vulnerabilities and attacks.

However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, tax, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Specific retention guidelines we follow:

Customer Account Data: We retain your account information for as long as your account is active or as long as needed to provide you with services.
Order and Transaction History: We are required by Luxembourg commercial and tax law to keep financial invoices and transaction records for a minimum of 10 years from the end of the fiscal year in which the transaction occurred.
Marketing Data: If you have consented to receive marketing materials, we will retain your data until you unsubscribe or opt out. If you do not interact with our marketing communications for an extended period, we may safely archive or delete your contact information.
Inquiries and Correspondence: If you contact us via email, text, or phone regarding a general question or support issue, we will retain that correspondence for as long as necessary to fully resolve your request and for a reasonable period thereafter to track customer satisfaction.

In some circumstances, you can ask us to delete your data: see Section 9 (Your Legal Rights) below for further information. In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. YOUR LEGAL RIGHTS (UNDER THE GDPR)

If you are a resident of the European Union or the European Economic Area, you have specific legal rights under the GDPR regarding your personal data. Good Wood s.à r.l.-S respects these rights and provides mechanisms for you to exercise them easily.

Your rights include:

Request Access: You have the right to request a copy of the personal data we hold about you and check that we are lawfully processing it (commonly known as a “data subject access request”).
Request Correction (Rectification): You have the right to request that any incomplete or inaccurate data we hold about you is corrected, though we may need to verify the accuracy of the new data you provide to us.
Request Erasure (“Right to be Forgotten”): You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request (e.g., standard tax record retention).
Object to Processing: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have an absolute right to object where we are processing your personal data for direct marketing purposes.
Request Restriction of Processing: You have the right to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request Data Portability: You have the right to request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw Consent: You have the right to withdraw consent at any time where we are relying on consent to process your personal data (e.g., for direct marketing). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you.

How to Exercise Your Rights

If you wish to exercise any of the rights set out above, please send an explicit request to our primary contact address:

Email: mossbrook@goodwoodlu.com
Postal Address: Good Wood s.à r.l.-S, 1 Um Wangelsbierg, L-7670 Reuland, Luxembourg

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these specific, extreme circumstances.

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Right to Lodge a Complaint

You have the right to make a complaint at any time to the competent supervisory authority for data protection issues. In Luxembourg, the competent supervisory authority is the Commission Nationale pour la Protection des Données (CNPD).

Website: public.lu
Address: 15, Boulevard du Jazz, L-4370 Belvaux, Luxembourg

We would, however, appreciate the chance to deal with your concerns directly before you approach the CNPD, so please contact us in the first instance at mossbrook@goodwoodlu.com.

10. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies to distinguish you from other users of our website. This helps us to provide you with a positive experience when you browse our store and also allows us to improve our platform.

What are Cookies?

Cookies are small text files containing small amounts of information which are downloaded and stored on your device (e.g., computer, smartphone, tablet) when you visit a webpage. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie.

Types of Cookies We Use

Strictly Necessary Cookies: These are cookies that are required for the basic operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services. Without these cookies, the core functionality of our e-commerce store would fail.
Analytical or Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily and analyzing drop-off rates in the checkout funnel.
Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Targeting / Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Managing and Disabling Cookies

When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies.

You can also alter your browser settings to block some or all cookies. Most web browsers allow some control of most cookies through the browser settings (e.g., Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari). Please note that if you use your browser settings to block all cookies (including strictly essential cookies), you may not be able to access all or parts of our Site, and you may be unable to complete purchases successfully on our platform.

11. THIRD-PARTY LINKS AND INTEGRATIONS

Our Site may include links to third-party websites, plug-ins, plug-ins for social sharing, and software applications (such as third-party login buttons or embedded maps). Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements, practices, or content. When you leave our website, we strongly encourage you to read the privacy policy of every website you visit to understand how they will manage your personal information.

12. CHILDREN’S PRIVACY

Our Site and the products available for purchase on our store are not intended for or directed to children under the age of 16. We do not knowingly collect personal data from children under 16 years of age.

If you are under 16, please do not use or provide any information on this Site, make any purchases through the Site, use any of the interactive or public comment features of this Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.

If we learn that we have inadvertently collected or received personal data from a child under 16 without verification of parental consent, we will delete that information immediately from our databases. If you believe we might have any information from or about a child under 16, please contact us at mossbrook@goodwoodlu.com.

13. CHANGES TO THIS PRIVACY POLICY

We keep our Privacy Policy under regular review to ensure it accurately reflects our data processing practices, changes in our services, or shifts in legal frameworks.

Any changes we make to our Privacy Policy in the future will be posted directly on this page, and, where appropriate, notified to you by email or via a prominent notification on our website home page. The date at the top of this policy will reflect the most recent update.

We encourage you to review this Privacy Policy periodically to stay informed about how we are helping to protect the personal data we collect. Your continued use of the Site or our services after the posting of modifications constitutes your acknowledgment and acceptance of the revised Privacy Policy.

14. CONTACT INFORMATION AND FURTHER ASSISTANCE

If you have any questions about this Privacy Policy, the practices of this Site, your dealings with our e-commerce platform, or if you wish to exercise your legal rights regarding your data, please feel free to reach out to us using the official channels provided below:

Company Name: Good Wood s.à r.l.-S
Website Url: www.goodwoodlu.com
Official Correspondence Email: mossbrook@goodwoodlu.com
Business Telephone Line: +(352) 621627698
Mailing and Physical Address: 1 Um Wangelsbierg, L-7670 Reuland, Luxembourg

We will do our utmost to answer your inquiries promptly and thoroughly, helping you find solutions to any privacy issues or requests you may have.